Part of a great campaign for the Motor Accident Commission (MAC) to encourage country drivers to watch out for each other and point out when they were behaving recklessly on rural roads. A brave client who appreciated that humour can sometimes be more effective to drive behaviour change, and start some serious conversations between men - so they can 'Keep the Bromance alive'. Superb direction from Luke Shanahan!

A groundbreaking campaign for MAC to curb poor driving behaviours amongst regional drivers. We gave them permission to tell their mates when they were behaving like 'cocks' or 'wankers'. Harsh words but delivered in a disarming way. Great direction by Luke Shanahan, writing by Jeremy Egerton and invaluable assistance from Brenton Canty in Art Direction.

Created for the South Australian Motor Accident Commission to highlight the dangers of motorcyclists speeding on urban roads. We were allowed access to Moto GP footage and legendary racer Mick Doohan, who delivers some sage advice to riders. Created at Clemenger BBDO Adelaide - thanks to Matt O'Grady, Geoff Robertson and Greg Knagge, this TVC from 2009 is one of my career highlights. Currently has 2.8million hits on Youtube.

Another Motor Accident Commission TVC - this time highlighting the need to wear proper safety gear (clothing) when riding a motorcycle. Our very brave stuntman was only wearing a helmet and body paint to demonstrate the abrasive nature of the road surface - "If you're not wearing the right gear, you may as well wear nothing". Special thanks goes to Emma Hack for her realistic body painting skills and the team at RESIN for the amazing VFX.

Here's a 'Making of' video for our MAC 'Gear Up' TVC. It shows the blood sweat and potential tears that went into creating this spot. A great effort by all involved especially our stuntman Chris Mitchell, who literally threw himself into the project.

An early MAC Drug Drive campaign created to dispel the myth that driving on drugs is safer than being drunk. A very tight budget, written by Matt O'Grady and myself, shot by Marden Dean and directed by Hugh Sullivan.

Drivers were becoming increasingly distracted by mobile phones whilst driving. This commercial highlighted the dangers through animation and VFX (thanks David Mosqueda) and advised drivers to switch it off, so "you can live without it". Great direction by Al Morrow too.

The first of a series of Lotteries ads with the theme of "Win it before they do" - Harold the cat was a challenge to film - but proved popular with audiences and Judges alike. Presenting the idea that some winners would potentially squander their millions, gave viewers the impetus to get in early for their tickets, whilst also demonstrating that anyone can win and make their dreams come true.

Lotto - "Win it before they do" gave us the opportunity to create some really annoying characters who, like us, had dreams of what they might do if they won millions of dollars in the lottery. We felt it was our duty to protect the public and encourage them to buy their tickets to ensure this didn't happen.

Lotto - "Win it before she does". Great casting and some truly bad singing from someone who aspired to a career on stage, but simply needed the cash to get herself started.

Another in the "Win it before they do" series for Lotto. Like many of my ads, this character was based on family members or people I've met. This one pays homage to my Uncle George - a real character who was a pigeon fancier and took great delight in allowing dozens of his beloved birds to take roost on him. He would have loved this ad and, had he won, probably bought thousands more pigeons to fill our skies!

Part of the Lotteries portfolio was a South Australian only game called SALotto. Being State based, the odds of winning were higher, so we had fun using iconic SA themes like this one, where the simply act of ordering a 'fritz' (Devon in Sydney) and sauce sandwich gets "lost in translation" and conjures up all manner of strange visuals. "Only South Australians get it". A very early ad in my career, but still a fave!

A great project for OzLotto - where we animated the lottery balls and gave them personalities based own their numbers. Special thanks to writer Johnny Velis. This one's called - 'Lucky 7'.

Another spot for OzLotto - this time a cheeky number '41' - voiced by Andy Seymour.

Another fun little character for OzLotto - this time a grumpy '13'.

Launching a new Mitsubishi Outlander SUV gave us the opportunity to be a bit playful in the way we highlighted the features. The theme of this spot was envy - and I must admit, I wanted one too!

The Mitsubishi Triton had a bit of an image problem due to its soft curves. So we decided to make it look a lot tougher and desirable to tradies as a 'work and play' vehicle.

Mitsubishi wanted a cool spot to launch their new Lancer EVO before we had access to a vehicle. This TVC was created without ever filming a real car - all CG, a mighty effort thanks to the team at RESIN.

A fun retail spot for Agostino Mitsubishi. Low on budget but high on quirky fun in an effort to stand out from the crowd. Frank Agostino wasn't really that tough on his sales staff, but he did like to sell cars! Thanks to writer Matt O'Grady and Account Director John McLaren for talking Frank into it.

Part of a campaign for BankSA where the insight came from customers listening to advice from family and friends rather than feeling confident in the advice they were receiving from their bank. It's something we've all done and we delivered some hilarious outcomes from listening to the wrong person.

Another in the "Don't talk to yourself. Talk to us." campaign for BankSA, this time focussed on those customers dreaming of owning their first home and imagining what that looks like.

This ad for BankSA ‘Don’t talk to yourself’ targeted potential young customers who were contemplating what it meant to save for something they want, how it might affect their lives and the need for independence. Special thanks to my writer partner (at the time) - and long time friend Johnny Velis.

Another in the slightly dark, comedic series of ads "Don't talk to yourself. Talk to us'" - for BankSA. This one targeted small business owners and their insecurities about facing increasing competition and not knowing who to trust. Great performances from a great cast.

The final in the darkly comedic BankSA "talk to us" campaign - acknowledged that most people mistrust banks, and are disgruntled with the level of service (or lack thereof). Whilst we all need to vent (even ventriloquists) we also have the choice to do something about it. PS - I had a lot of fun designing 'Wally' the wombat just for the role - and despite his cuteness and fuzzy exterior, he had real attitude!

This ad for BankSA home Loans contained a lovely insight from writer Jeremy Egerton, that when you buy a home you get much more than just bricks and mortar, as well as the comfort and security that comes with owning a home. An extension of the "talk to us" campaign.

For the rebranding of Foodland Supermarkets we filmed all across South Australia to capture some of the growers and producers who are supported by the company who proudly claim to be "the Mighty South Aussies". We altered the logo to replace the letters in the name with fruit and food items, wrote and recorded a new jingle (thanks Andy Scott, James Rickard and Scott Illingworth). This video features extra footage and was used to introduce the staff and store owners to the concept. Great cinematography from David Parkinson and Ben Dowie, and stellar production from Matt Byrne.

One of the ads for the Foodland rebrand - featuring the new slogan "Great food lives here". To keep things fresh we also recorded the Jingle using a great local female singer as featured here. Special thanks to Foodland's Marketing Manager Chris Villani.

Christmas is a huge sales time for supermarkets and we were clever enough to film some of our talent wearing the Santa hats so we'd be prepared. All we needed to do was adapt the jingle!

Foodland again - this time with the Jingle sung by a great group of school kids. Another great effort from Scott Illingworth at BestFX.

The University of South Australia wanted to brand themselves as the best choice for school leavers and boasted that they had the best track record for careers. They are also very contemporary (no sandstone pillars or dusty libraries). This series took inspiration from the design of their new Jeffrey Smart building at city west. Great cinematography and editing from Daniel Principe and the team at Cinemaché.

One of a series in the UniSA 'Study with the best' ads - this one focused on Nursing careers.

Part of a series of testimonial based ads for UniSA where we showed the diversity of students from various backgrounds - all planning the next stages of their careers.

A campaign for the state government to reassure parents that Public Schools were being well supported and provided children with all the opportunities to 'become' whatever they dream of. Thanks to fellow Art Director Jane Keen and writer Layla Firth.

One of a series of short TVCs to educate those in Bushfire prone areas to be prepared. Each ad ends with a visual element in the shape of a 'tick' confirming they are "One step closer to surviving a bushfire".

Another in the CFS series - this time focussed on families and how they can keep their Bushfire Plan accessible so they are all "one step closer to surviving a bushfire". Thanks go to Project managers Greg Faull and Judi Oehme, writer Tom Young - and our CFS client Neil Charter.

Another in the CFS series - this one demonstrating the simple act of mowing long grass can bring you "one step closer to surviving a bushfire". Despite a tight budget - production values were kept high - thanks to Producer Leona Cichon.

Another in the CFS Bushfire safety series - this one planning for the survival of pets and livestock. Great cinematography from Aaron Gully and excellent grade and post work from Mark McKenna.

Final in the CFS series - ensuring the public know the importance of staying aware of bushfire warnings, especially when mobile phone coverage drops out, using a simple battery operated radio. Thanks also to stills photographer Alex Robertson and creative director Nick Brz.

A very early CG spot for Jacob's Creek 'Three Vines' created by the animators at KOJO.

A fun animated SA Lotteries ad pushing for more consideration for playing Lotto games on days other than Saturday.

An ad for San Remo with a contemporary spin on the family theme. We captured a day-in-the-life of a typical family and demonstrated how something as simple as sharing a meal can "make every day special". Shot as a collection of stills, great result from Matt Salleh on camera and Mark McKenna in edit.

A campaign for MAC designed to vilify and shame drink drivers.

Another in a series of ads for MAC campaigning against Drink Drivers and reflecting the public sentiment that no-one likes them. This one features a then unknown Firas Durani, who has since gone onto bigger things.

A quirky spot for Fantastic Crackers that pays homage to ads from Asia where "Manglish" is the result of not really understanding the nuances of the English language. What it did for us was create a spot to engage the viewers, bring the brand to life and present the product as authentic in style and flavour. "Domo Arigato".

A great team project with Jason Hollamby of ‘The Sideways Theory’ promoting apprenticeships in South Australia. Special thanks to Louise Heesom at Heesom Casting for finding exceptional talent, Miles Rowland DOP for stunning footage, Julian Cebo - stills, Cinzia Di Vito for the design elements, Monkeystack for the type and ‘ribbon’ animation, and Mark McKenna for the edit and grade.

Another fast turnaround project with Jason Hollamby of ‘The Sideways Theory’, this was great fun to shoot, as I even sourced locations and wardrobe on this one! Great talent from Heesom Casting, exceptional video DOP from Miles Rowland and stills by Julian Cebo.