Over the years as a creative there have been many ideas and concepts that, for whatever reason, just didn’t fly and end up languishing in the “bottom drawer”. Here are a few of mine!
Part of a promotion to extend the trial of Krispy Kreme doughnuts, this branded super bike was a quick way to ensure doughnuts were delivered hot and fresh.
Coopers beers have a ‘sediment’ as a result of their natural brewing process. They wanted a simple way to draw attention to this and reassure drinkers that inverting the bottle would allow this sediment to disperse, enhancing the flavour.
This is part of the presentation to share the idea.
Another slide in the presentation
And here’s the reveal - “Ta-Daaa!!” Our suggestion to deliberately apply the labels upside down would be simple to do, create intrigue amongst the drinkers and the trade, plus stacks of free publicity.
This would be reflected in eye-catching outdoor where part of the headline is also deliberately upside down - reinforcing the action of inverting the bottle and engaging the viewers.
Bus shelters featured great product placement, branding and intriguing headlines.
Bus shelters featured great product placement, branding and intriguing headlines.
Another Coopers project where the brief was to demonstrate how their range of beers can be a perfect match with foods, particularly spicy Asian dishes.
The TVC idea used a physical demonstration of balance that also served to roll the bottle to help disperse the natural sediments in the bottom, a result of the natural brewing process.
Press/Poster
‘Fold out’ Drink Coaster and Beer/Food matching guide
A simple on-premise food matching ‘wheel’
As this idea would be launched at a food festival, a bespoke ‘Pop up’ venue was concepted. Great visuals from John Draper!
Point of purchase ideas
Merch idea
Thought this was a great way to empower women in regional communities to take the lead and influence their partner’s poor behaviours on the road. We even had approval to use the iconic music track!
We may not have won the pitch - be we had fun creating some concepts that nailed the brief of making Stratco ‘The outdoor specialists’.
Everything in the Pop-up display is available in your local STRATCO store.
Refresh the branding on Outdoor Billboards using different materials (Astro-turf, Timber, corrugated steel) all available from STRATCO.
You’d be surprised what you’ll find in a STRATCO store!
A series of online content videos that demonstrated the quality and features whilst appealing to a diverse range of people who need some extra storage.
Long copy - but not as you know it! This idea allowed us to incorporate all the Road Safety statistics gathered over a year AND say thank you to drivers for taking better care on the road.
“Everyone calls me Straatts. After 30 years as an Art Director in this industry, it’s a nickname that everyone seems pretty comfortable with, and I like that.” - Paul Stratton.
