Employment history

With an Advertising career spanning over 30 years, I have experience extending across a vast range of categories – from Tourism, Government, Public Awareness, Health, Automotive, Wine and Financial Institutions, to FMCG and Retail.

I began my craft at Young & Rubicam Adelaide, first as in-house visualizer and storyboard artist, then in their Studio, building press ads and crafting typography by hand, working my way up the ranks to become an Art Director. Over a period of 7 years I worked on national clients like Mitsubishi, Hardy’s Wines and San Remo, as well as local clients SA Tourism, Pizza Haven and the Adelaide Zoo.

My next tenure was with Clemenger BBDO Adelaide in the role of Senior Art Director for a total of nineteen years. Clemenger provided me with the opportunity to expand my list of clients to include Mutual Community, BankSA, Jacob’s Creek, National Pharmacies, SA Lotteries, SkyCity Adelaide, Motor Accident Commission, Transitions Lenses, UniSA, Elders and Wendy’s, whilst continuing to work with Mitsubishi and San Remo. It was also a period where my work was recognised and awarded both locally at the AADC Awards and internationally at New York Festivals and Cannes.

As one door eventually closed (Clemenger), another opened at KWP! and I took on the role as Lead Creative for a newly formed Retail Department. This involved pitching for and winning new business and developing re-branding campaigns for clients like Foodland, Discovery Holiday Parks, United Chemists, the Hospital Research Foundation Home Lotteries, Zamel’s Jewellers, On The Run and Krispy Kreme to name a few.

A further stint at Nation Creative added even more experience, and where the focus was on strategy and holistic thinking – developing multi-channel campaigns for the likes of the Country Fire Service, Beyond Bank, Stratco, the University of Adelaide, SkyCity, SA Power Networks, the Department of education, Catholic Education and various community organisations. 

I’m excited about the next chapter in my career, and looking forward to working with new clients to solve new problems.