Before the advent of AI, a lot of ingenuity, craft, even blood sweat and tears went into creating engaging and thought-provoking ad campaigns. Here’s a look behind the scenes...
Here's a 'Making of' video for our MAC 'Gear Up' TVC. It shows the determination of all involved, especially our stuntman Chris Mitchell, who literally threw himself into the project. Thanks also to body paint artist Emma Hack, CD Geoff Robertson, and the CG team at RESIN.
Here's a little grab of some of the moments from our journey across the country for Elders. It was physically gruelling for our small crew, with a lot of driving and long days - not to mention the weather extremes - but I loved it! This one is dedicated to the talented Paul ‘Torch’ Torcello, and my old buddy Jeremy Egerton.