https://www.straatts.com/experience daily 0.75 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1566107052724-HZFFUZLFSRGSWATJ8V9Y/Straatts_Cartoon_ext.jpg Freelance Creative https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554977590910-0AM2LA1V9BR27EVIZLQY/raa_ad_1.jpg Freelance Creative Telling yet another story [RAA Road Champions content video] https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554978369569-9BR2UD0EERXRW1S48SXD/In-the-field-2.jpg Freelance Creative - My work has taken me all over the country in pursuit of great stories that need to be told. In the field with Photographer Paul Torcello [Elders Rural] https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554977590910-0AM2LA1V9BR27EVIZLQY/raa_ad_1.jpg Freelance Creative Telling yet another story [RAA Road Champions content video] https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554978369569-9BR2UD0EERXRW1S48SXD/In-the-field-2.jpg Freelance Creative - My work has taken me all over the country in pursuit of great stories that need to be told. In the field with Photographer Paul Torcello [Elders Rural] https://www.straatts.com/intro daily 1.0 2026-06-03 https://www.straatts.com/intro/contact-rtb5a monthly 0.5 2026-06-03 https://www.straatts.com/intro/bottom-drawer-2tb98 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555044907922-AB77C0L57L20S9RJ546K/donut-bike.jpg Intro - BOTTOM DRAWER - Krispy Kreme 'Hot Light' delivery bike Part of a promotion to extend the trial of Krispy Kreme doughnuts, this branded super bike was a quick way to ensure doughnuts were delivered hot and fresh. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045003315-U3G2GEMQNQ81DZLD398G/coopers-rev-9.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label Coopers beers have a ‘sediment’ as a result of their natural brewing process. They wanted a simple way to draw attention to this and reassure drinkers that inverting the bottle would allow this sediment to disperse, enhancing the flavour. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045023787-9JMDE343YBQAVJOQBG49/coopers-rev-8.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label This is part of the presentation to share the idea. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555044974692-IYTG1ICLNLSFFWL8QPFA/coopers-rev-6.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label Another slide in the presentation https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045041586-H5C2KOIDU4GCBHPBEG6G/coopers-rev-7.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label And here’s the reveal - “Ta-Daaa!!” Our suggestion to deliberately apply the labels upside down would be simple to do, create intrigue amongst the drinkers and the trade, plus stacks of free publicity. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045067178-P7N15SFSJ6BRC8HUS8TP/coopers-rev-5.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label This would be reflected in eye-catching outdoor where part of the headline is also deliberately upside down - reinforcing the action of inverting the bottle and engaging the viewers. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045088954-J1ZZVBHW9OSWK17A6RUI/coopers-rev-4.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label Bus shelters featured great product placement, branding and intriguing headlines. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045102217-UHVFQ5KHKWICTFL4KX1E/coopers-rev-3.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label Bus shelters featured great product placement, branding and intriguing headlines. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045123103-QIIXLWQYXIX4O466JUU7/coopers-rev-1.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045168555-RWGC3OU20TNR2QIPPCZC/coopers-rev-2.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045195064-F6ASZ3MPMUQT3ALU6LMR/coopers-ale-n-spice_02.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign Another Coopers project where the brief was to demonstrate how their range of beers can be a perfect match with foods, particularly spicy Asian dishes. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045224156-RBLCBJU332I04G8CZ4UM/coopers-ale-n-spice_33.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign The TVC idea used a physical demonstration of balance that also served to roll the bottle to help disperse the natural sediments in the bottom, a result of the natural brewing process. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045238007-GYSYB7K3WU057SADY8RM/coopers-ale-n-spice_03.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign Press/Poster https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045256159-62HV9986E58WEHD5MEW0/coopers-ale-n-spice_10.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign ‘Fold out’ Drink Coaster and Beer/Food matching guide https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045272392-I3CV1M7ARG2Z3LVBHN0P/coopers-ale-n-spice_25.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign A simple on-premise food matching ‘wheel’ https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045296034-USEXJP38J402F1XVACAV/coopers-ale-n-spice_27.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign As this idea would be launched at a food festival, a bespoke ‘Pop up’ venue was concepted. Great visuals from John Draper! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045316260-GCCUUSNFB0F6OVAG5WJ5/coopers-ale-n-spice_18.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign Point of purchase ideas https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045333554-T6BM64M9R9RE3IB02G76/coopers-ale-n-spice_22.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign Merch idea https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045408230-EM8WBJ6LRUSMWJ6XH5G8/mac-regional-women1.jpg Intro - BOTTOM DRAWER - MAC 'Regional Road Safety' concept Thought this was a great way to empower women in regional communities to take the lead and influence their partner’s poor behaviours on the road. We even had approval to use the iconic music track! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045427434-GKA5NFMX4RUMK2BTE5T9/mac-regional-women2.jpg Intro - BOTTOM DRAWER - MAC 'Regional Road Safety' concept https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045485649-6QCYULV33HZ0RVF2ZKJ4/stratco-mobile-billbd.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts We may not have won the pitch - be we had fun creating some concepts that nailed the brief of making Stratco ‘The outdoor specialists’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045561795-HQ4FRR5AKOC38FQ8BSCJ/stratco-concept-pop-up-001.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts Everything in the Pop-up display is available in your local STRATCO store. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045507137-KY6H5Z3APFFG56WE8XOX/stratco-sign.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts Refresh the branding on Outdoor Billboards using different materials (Astro-turf, Timber, corrugated steel) all available from STRATCO. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045533833-6H15SFYJBL6SM0DEMN7E/stratco-tvc-pool.002.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts You’d be surprised what you’ll find in a STRATCO store! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045578970-OS6FNMGKGGF5H76QWSYD/stratco-creative-1.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045592503-AVVXTD89A24DOCSYEU9L/stratco-creative-2.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045608517-W86K5RMWBR86MIZSFWOL/stratco-creative-3.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045624489-CCGDYQL6TJOFFGMQM9F7/stratco-creative-4.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045668924-1N4G7SCE63DEAYX5KR84/shed-legends_1.jpg Intro - BOTTOM DRAWER - STRATCO Handi-Mate 'Shed Legends' A series of online content videos that demonstrated the quality and features whilst appealing to a diverse range of people who need some extra storage. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045687162-VQCCRIZ89EHQ4W0YO3Q2/shed-legends_3.jpg Intro - BOTTOM DRAWER - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045703344-QA0LKGA1V439OV8NW5WU/shed-legends_5.jpg Intro - BOTTOM DRAWER - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045716776-J2FY4ZJVV953872RDKKI/shed-legends_7.jpg Intro - BOTTOM DRAWER - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045377492-DMRRJ1YYKVZDE5XEVJV5/mac-thankyou-typog.jpg Intro - BOTTOM DRAWER - MAC 'Thank you' Press ad Long copy - but not as you know it! This idea allowed us to incorporate all the Road Safety statistics gathered over a year AND say thank you to drivers for taking better care on the road. https://www.straatts.com/intro/design-pj53d monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554980909948-1TX2SFTLAXM87221IENY/coopers-most-wanted-poster.jpg Intro - DESIGN Coopers ‘Vintage Ale’ Poster https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555985188059-D20ONEZ55ENMF1MFJ8XU/image.jpg Intro - DESIGN Motor Accident Commission ‘Matemorphosis’ Merchandise https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555985054270-JYGUJWQ5CQVXXKPBJQOK/foodland_logos.jpg Intro - DESIGN Foodland Supermarkets re-brand https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981827487-0G099N6TMU2E4BAA3QDR/canberra_land-dev_1.jpg Intro - DESIGN - Land Development site, Canberra This was conceptual design for a redevelopment with a focus on the green surrounds. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981853176-3XO3IMCJ3TIMAPH5P880/canberra_land-dev_2.jpg Intro - DESIGN https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981871384-UC6G3PNDWFJVVMZETLBP/canberra_land-dev_3.jpg Intro - DESIGN - Land development site, Canberra In contrast, Oakpark features old Oak trees and a warm, wood feel provided a contrast with neighbouring Longwood. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555046799491-JORI351020AWME63NVS5/canberra_land-dev_4.jpg Intro - DESIGN https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981904178-8XYWLJR4UZC93P5SL2ZM/foodland-ice-cream-neapol.jpg Intro - DESIGN - Foodland Private Label range Foodland pride themselves on their ‘home’ brands - sourcing everything from quality South Australian producers. This is part of the rebrand of this range. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981915037-0CCUPHJNLTF250K12PRS/foodland-ice-cream-tubs-vanilla.jpg Intro - DESIGN - Foodland Private Label range The Foodland Private Label range called for ‘premiumisation’ as well as clear colour differentiation across each category and consistent branding. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981961472-44D76XKP7FDJWNDPVYE7/foodland-olive-oil-label.jpg Intro - DESIGN - Foodland Private Label range ‘Before and after’ label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981943291-5MDC0FBIS1MPH2RO73FD/foodland-olive-oil_mockup.jpg Intro - DESIGN - Foodland Private Label range Olive Oil bottle ‘dummy’ to test shelf presence in store. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982608063-SET07091VT7E5W1XL1GA/foodland-lemonade_label.jpg Intro - DESIGN - Foodland Private Label range ’Before and after’ label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982594340-OPNIHR1QOJBHH2XMHMTY/foodland-lemonade_bottle_mockup.jpg Intro - DESIGN - Foodland Private Label range Another bottle mock-up for testing. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982017662-1W8I5CV8VP7IYA9953QB/zamels-jewellery-box-1.jpg Intro - DESIGN - Zamel's Jewellers Zamel’s needed a fresh, contemporary look for their packaging - shifting from a rather staid burgundy box to something with a bit of ‘sparkle’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982008618-E18WVXIMJUH92OAN4DCD/zamels-february-store.jpg Intro - DESIGN - Zamel's Store promotion concept Retail promos need to be eye-catching, but can still be feminine. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981977529-8MJZ29LNPPG5MYGZ9XKC/zamels-february-pos.jpg Intro - DESIGN - Zamel's Jewellers Retail promo Appealing to the fashion conscious woman. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982024432-EYWI3SNVBG4LB27A8FBN/zamels-pop-art-pos.jpg Intro - DESIGN - Zamel's Jewellers Retail Promo When you need to shout - do it with style! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982550748-F3CJGFPEGLWEHQAQ0J9X/norton-rd-entrance-sign.jpg Intro - DESIGN - Norton Rd Wines Branding A small cellar door and restaurant in regional NSW needed to stand out from the crowd. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982529253-08O5KRX3HABE2LRSNNDN/norton-rd-roundel-heart_hero.jpg Intro - DESIGN - Norton Rd Wines Branding The Norton Road ‘roundel’ logo provides a lot of flexibility - in this instance used to promote ‘Valentine’s Day’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982534321-XYZK19D13Z85ZIHDGAJG/norton-shamrock_2.png Intro - DESIGN - Norton Rd Wines Branding This time the roundel has transformed to celebrate ‘St Patrick’s Day’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982664617-1SMODJFF5HTEU01YHP76/discovery-pks-trade-show-display.jpg Intro - DESIGN - Discovery Holiday Parks A simple Trade Show promo display - visualised to communicate the concept to client. https://www.straatts.com/intro/content-etpd3 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555848966964-YASE5OG6U5ZDVV3FZ2F0/raa-stress-test-storybd__Page_1.jpg Intro - Content - RAA 'Stress test' Shooting board pg1 (Copy) RAA 'Stress test' Shooting board pg1 This was a very ambitious project on a very tight budget, so I drew up virtually every frame to guide our DOP and crew - and co-directed the shoot with Matt Pearson. The shoot day was 40 degrees in the shade, followed by a dust storm and bushfires started by lightning strikes nearby. Not one I’ll forget in a hurry! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555849312120-M923M2JT7N90Y72XDU15/raa-stress-test-storybd__Page_2.jpg Intro - Content - RAA - Stress test Shooting board pg2 (Copy) RAA - Stress test Shooting board pg2 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555849368489-U9RR4COC5KSEOGOZ8YWN/raa-stress-test-storybd__Page_3.jpg Intro - Content - RAA 'Stress Test' Shooting board pg3 (Copy) RAA 'Stress Test' Shooting board pg3 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555849419123-PQXPBJM01TM46Y44K8X3/raa-stress-test-storybd__Page_4.jpg Intro - Content - RAA 'Stress test' Shooting board pg4 (Copy) RAA 'Stress test' Shooting board pg4 https://www.straatts.com/intro/tvc-d5jy2 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555847869464-K678F2CWHJXH0A4MMLUO/cfs-storybd_kit.jpg Intro - Television - CFS 'One step closer - Emergency Kit' storyboard (Copy) CFS 'One step closer - Emergency Kit' storyboard On a lot of TV projects I’ll work with a storyboard artist to create the concept boards. On this particular project for CFS I decided to do my own. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555847938996-NRIIKIC23EOZV4GC2JV5/cfs-storybd_fridge.jpg Intro - Television - CFS 'One step closer-Fridge magnets' storyboard (Copy) CFS 'One step closer-Fridge magnets' storyboard On a lot of TV projects I’ll work with a storyboard artist to create the concept boards. On this particular project for CFS I decided to do my own. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555847540607-GV0X4FJXI8X06ZRFG7WX/cfs-storybd_mower.jpg Intro - Television - CFS 'One step closer-Mower' storyboard (Copy) CFS 'One step closer-Mower' storyboard On a lot of TV projects I’ll work with a storyboard artist to create the concept boards. On this particular project for CFS I decided to do my own. https://www.straatts.com/intro/outdoor-b86y7 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555076387749-I0OXJ9RTQGBCCS45HCHY/squinty-stratts.jpg Intro - Outdoor - Transitions Lenses - test image (Copy) Transitions Lenses - test image Yes that’s me! Sometimes to get the idea across, you simply have to demonstrate it. We knew that one of the benefits to Transitions lenses was less “squinting” outdoors. But what did this mean to an image conscious audience? https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811528269-9JO9951DDUT0IRQWQ4LN/squinty_1.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign Transitions lenses are extremely practical - but not cool. So we decided to highlight the negatives of life without glare reducing optical lenses, and appeal to the wearer’s innate sense of vanity. Let’s face it - “squinting” in harsh light is not a good look! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811544074-D3WHJ9KVOJ5JUS3KUTQA/squinty_2.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign It takes a brave client to commit to a campaign of “not-so-attractive” looking faces to help increase awareness of their product. And it takes a brave lady to pull a face like this for the camera! Thank you Jan, and thanks again to photographer Richard Lyons. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960645419-DBHPKCRBQP1E567E0XJC/squinty_3.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960658386-81KMOBIVS8M3LEO4ZYUU/squinty_4.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960669966-NSVB8HJDMWTACP3R8VWS/squinty_5.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960680215-UMZ0G7FCCQFJV9TK8J76/squinty_6.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960713275-2A1JEX37AEW1YVJGNTYP/squinty-supersite.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960695905-XGU58G69LT46JZBHI4K0/squinty-martin-place.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960736265-E1ZPZ4NPFPQ8EKNZQSJW/squinty-wynyard-shelters.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign A fabulous location to display a great series of portraits of “squinty” people. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811262199-UTPBFOXU0OXF9OI1P2UK/mac-wanker-billbd.jpg Intro - Outdoor - MAC 'Matemorphosis' campaign (Copy) MAC 'Matemorphosis' campaign A series of billboards on country roads calling out poor driving behaviours. Not only are they well received by the locals, they also made headlines internationally, as tourists stopped and had their photos taken in front to share with family and friends back home. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811393386-077QPXL9PRMHSYROCSQS/mac-nob-billbd.jpg Intro - Outdoor - MAC 'Matemorphosis' campaign (Copy) MAC 'Matemorphosis' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811421362-6LL7MQDZQKRAGSJBOC6Y/mac-proof.png Intro - Outdoor - MAC 'Matemorphosis' campaign (Copy) MAC 'Matemorphosis' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811447272-5VUXDUMAI3W6LXSS18PI/mac-tshirts.jpg Intro - Outdoor - MAC 'Matemorphosis' campaign (Copy) MAC 'Matemorphosis' campaign The campaign invited young men and women in regional South Australia to share the message and take pride in caring for each other on the road. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960858990-07H4OBQLS9EQP3PD9NZE/mac-bromance_outdoor_1.jpg Intro - Outdoor - MAC 'Bromance' campaign (Copy) MAC 'Bromance' campaign These billboards literally spoke to passing drivers using names like "‘Honey Buns’” and “Schnookums” to signify that, despite their rough-hewn exteriors, men in the country honestly care for one another. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960886202-XK7PUPKQC1HGRQOH1GWR/mac-bromance_outdoor_2.jpg Intro - Outdoor - MAC 'Bromance' campaign (Copy) MAC 'Bromance' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960915728-XUKMJFX9N91RGZ3S047Y/mac-bromance_outdoor_3.jpg Intro - Outdoor - MAC 'Bromance' campaign (Copy) MAC 'Bromance' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960813115-RR6HH0K42KXOEAOOXCT7/mac-mobile-sobie-outdoor.jpg Intro - Outdoor - MAC Mobile phone driving campaign (Copy) MAC Mobile phone driving campaign Another favourite early image where we wrapped a mobile phone around a Stobie (telegraph) pole to represent what could happen if you text and drive. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960960184-4UAYQ0EIIQ6463EMOO9D/mac-distractions-install-carpark.jpg Intro - Outdoor - MAC 'Distractions' Campaign (Copy) MAC 'Distractions' Campaign As part of a broader You can live without it’ campaign, writer Jeremy Egerton and I designed an installation that appeared in carparks of major supermarkets. Hundreds of otherwise busy shoppers were stopped in their tracks when they saw a crashed car with an incomplete text bubble across its shattered screen. Sobering statistics were stencilled onto the ground around it. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961067403-U1RWCGK2ZB4IAYWT0TVX/mac-text-windows-bus-back.jpg Intro - Outdoor - MAC 'Distractions' campaign (Copy) MAC 'Distractions' campaign A series of bus rears featured unfinished text messages within shattered text bubbles- highlighting the dangers of driving while distracted. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961009169-D8LQD6U5QZWM1TVDDQGO/mac-gmchngr_3.jpg Intro - Outdoor - MAC 'Gamechanger' Road safety campaign (Copy) MAC 'Gamechanger' Road safety campaign As sponsors of AFL and SANFL football teams - the MAC connected with a huge sports audience. Using sporting turns-of-phrase and popular players from all teams - our simple message called for change. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961020590-5MN6GT1TCKPMA7Q05I4X/mac-gmchngr-adshel.jpg Intro - Outdoor - MAC 'Gamechanger' Road safety campaign (Copy) MAC 'Gamechanger' Road safety campaign Great moody images shot by Ian Routledge! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961030192-CQ2KJVKNQJSJJG19OION/mac-gmchngr-adshel_2.jpg Intro - Outdoor - MAC 'Gamechanger' Road safety campaign (Copy) MAC 'Gamechanger' Road safety campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961089974-C5OGPF7VJHBZL5ROGCBX/mac-gmchngr_team.jpg Intro - Outdoor - MAC 'Gamechanger' Road safety campaign (Copy) MAC 'Gamechanger' Road safety campaign Despite appearances, none of these players were in the room together at the same time. A great exercise in digital composition with the help of Paul Munzberg. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960984739-6R9XKD0QWP0HRNYS8XGW/mac-distractions-outdoor.jpg Intro - Outdoor - MAC 'Distractions' Road safety campaign (Copy) MAC 'Distractions' Road safety campaign A simple billboard to demonstrate that two things do not belong together - using your mobile phone - and driving. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960749788-YT7G4UQ1VZX89H1P19R3/fantastic-noodles-bus-shelter-design.jpg Intro - Outdoor - Suimin Noodle Bowl Bus Shelter (Copy) Suimin Noodle Bowl Bus Shelter This brief was to explain to office workers and students that Suimin Noodles taste so authentic, they are like having an Asian Take-away in your pantry. This is my sketch that sold the idea to our client. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971367539-D07OI9Y8FRV6NO7LH4P6/mac-gamechngr-mobile.jpg Intro - Outdoor - MAC 'Gamechanger' campaign (Copy) MAC 'Gamechanger' campaign This was the first ‘season’ of the Gamechanger campaign. We used football heroes who are normally sworn enemies ‘on the field’ to stand together as advocates for safer driving. Powerful portraits by photographer Steven Laxton. Of course they weren’t all shot together - so some careful post work completed the picture. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960770698-LP118EAQ62TRQS7BBLRQ/suimin-melbourne.jpg Intro - Outdoor - Suimin Noodle Bowl Bus Shelter (Copy) Suimin Noodle Bowl Bus Shelter The completed fit out transformed an otherwise boring Bus Shelter into a Thai temple - with an Asian chef offering up a bowl of steaming noodles. BYO chopsticks! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971171537-GKEYJQK93KWE2X4A9QM2/cfs-bushfire-concept-visual.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign The initial concept for this campaign - where the idea was to illustrate simple preventative actions creating a ‘tick’ shape. Each action ‘ticked’ off by those living in bushfire prone areas would mean they were “one step closer to surviving a bushfire”. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971500723-7CN075JN7SJ2MS8G428C/mac-lawnmower-bus-shelter.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971242100-FYQ7QTLA1L57I3D4EF52/cfs-adshel-horse.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971281664-KFB4NL6TEIV57MD8W6R0/cfs-adshel-fridge.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971313937-NXIRURXJ9LGBXZ9GM6PM/cfs-adshel-emergency-kit.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971326626-QKMJGHD7EU42IXSBYODK/cfs-adshel-batteries.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971815301-1UV1LTU125RT01PDV1Z1/oporto-fast-foodies-vis3.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign Not all fast food is bad. Oporto wanted to highlight the “made fresh” aspect to their chicken and burgers and connect with an audience who see themselves as “foodies” and are socially savvy. (Here’s the concept sketch). https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971854091-FBFVZ2Q7L5MZNICO96WM/oporto-pos-a3_3.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign And here’s the final poster! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971862904-3CUWU3XCRASCKM4GHMH3/oporto-pos-a3_5.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971874347-1Q9US8JZ4T7QREBWZ4YW/oporto-pos-a3_6.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971882166-079X2MW28NQQBYM46UG0/oporto-pos-a3_7.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971887341-MO33MSXPJD96HP7RX3AT/oporto-outdoor_1.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971892571-NQJPH77OIIQ6B3YCKGR3/oporto-outdoor_2.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971906338-S0OHPBTOKTHV03G439JF/unioa-seize-the-day-bus-shelter.jpg Intro - Outdoor - Adelaide University 'Open Day' outdoor (Copy) Adelaide University 'Open Day' outdoor A quick headline I wrote as a call-to-action for Open Day. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971556563-WBO6VLD7HUF10A1G0QTA/mcauley_1.jpg Intro - Outdoor - St Francis 'Belong for life' (Copy) St Francis 'Belong for life' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971575572-QEN67WD4YF8XOL2MYKC8/mcauley_3.jpg Intro - Outdoor - St Francis 'Belong for life' (Copy) St Francis 'Belong for life' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971568761-93AKKA7BYJEREC37ARNS/mcauley_2.jpg Intro - Outdoor - St Francis 'Belong for life' (Copy) St Francis 'Belong for life' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971478236-673477MFB4DOUWB3ME8Z/lotteries-house-sign.jpg Intro - Outdoor - Women's and Children's Hospital lottery (Copy) Women's and Children's Hospital lottery Part of a fast turn-around promotion, this sign sits outside the prize home. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1567664812564-05NQAY35HAWYQG839QB6/TST0480+WLS+Bus+Shelter+Henley+Beach+Road.jpg Intro - Outdoor https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1567665002395-PXF1W0RESC3LMICYA2AR/IMG_0301.jpg Intro - Outdoor