https://www.straatts.com/about daily 0.75 2026-06-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755104761375-XV498JLYCKC6HYYVMMY4/imgg-demo-ewtBxNR1.png https://www.straatts.com/home daily 0.75 2026-06-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/db7ea7cd-3ef2-4eac-9854-ff374e01a820/imgg-demo-IFDtqzsb.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/9843ef27-a3fb-46b5-a9b4-0e0cbeca7cbc/imgg-demo-p1G52dPV.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/699611c2-7713-4227-bbfa-8f5f2e887b7b/imgg-demo-RnnoU7wO.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e2d60a43-89a3-4d85-9254-66fc8989ae59/imgg-demo-Ic3PsDBv.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/788e2ac8-107f-4574-aeed-ae7b6d28dbb2/imgg-demo-09HVz5x4.png https://www.straatts.com/gallery daily 0.75 2026-06-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/b7fa36af-c0fe-4946-8934-bcd803d39c82/imgg-demo-iGikAGoV.png Outdoor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/08ff8216-7ca2-4386-8038-7bdce7ce4d9e/imgg-demo-N1g6iaei.png Outdoor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/75bed1d4-b7eb-4c72-a1f4-b6022c65489e/imgg-demo-JBF3SmQJ.png Outdoor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6ea9b227-00c8-4686-b159-296b744f6fb5/imgg-demo-8xM9d6Tc.png Outdoor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f36a65c7-6aa7-4d8e-a3b8-dfde9f3736da/imgg-demo-7J1jaCXI.png Outdoor https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f9dfe1cb-a54c-4506-9cc7-cfcc8a26d3b7/imgg-demo-a3mKUH6c.png Outdoor https://www.straatts.com/print daily 0.75 2026-06-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/b7fa36af-c0fe-4946-8934-bcd803d39c82/imgg-demo-iGikAGoV.png Print https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/08ff8216-7ca2-4386-8038-7bdce7ce4d9e/imgg-demo-N1g6iaei.png Print https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/75bed1d4-b7eb-4c72-a1f4-b6022c65489e/imgg-demo-JBF3SmQJ.png Print https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6ea9b227-00c8-4686-b159-296b744f6fb5/imgg-demo-8xM9d6Tc.png Print https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f36a65c7-6aa7-4d8e-a3b8-dfde9f3736da/imgg-demo-7J1jaCXI.png Print https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f9dfe1cb-a54c-4506-9cc7-cfcc8a26d3b7/imgg-demo-a3mKUH6c.png Print https://www.straatts.com/experience daily 0.75 2026-06-04 https://www.straatts.com/intro daily 1.0 2026-06-04 https://www.straatts.com/intro/contact-rtb5a monthly 0.5 2026-06-04 https://www.straatts.com/intro/bottom-drawer-2tb98 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555044907922-AB77C0L57L20S9RJ546K/donut-bike.jpg Intro - BOTTOM DRAWER - Krispy Kreme 'Hot Light' delivery bike Part of a promotion to extend the trial of Krispy Kreme doughnuts, this branded super bike was a quick way to ensure doughnuts were delivered hot and fresh. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045003315-U3G2GEMQNQ81DZLD398G/coopers-rev-9.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label Coopers beers have a ‘sediment’ as a result of their natural brewing process. They wanted a simple way to draw attention to this and reassure drinkers that inverting the bottle would allow this sediment to disperse, enhancing the flavour. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045023787-9JMDE343YBQAVJOQBG49/coopers-rev-8.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label This is part of the presentation to share the idea. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555044974692-IYTG1ICLNLSFFWL8QPFA/coopers-rev-6.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label Another slide in the presentation https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045041586-H5C2KOIDU4GCBHPBEG6G/coopers-rev-7.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label And here’s the reveal - “Ta-Daaa!!” Our suggestion to deliberately apply the labels upside down would be simple to do, create intrigue amongst the drinkers and the trade, plus stacks of free publicity. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045067178-P7N15SFSJ6BRC8HUS8TP/coopers-rev-5.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label This would be reflected in eye-catching outdoor where part of the headline is also deliberately upside down - reinforcing the action of inverting the bottle and engaging the viewers. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045088954-J1ZZVBHW9OSWK17A6RUI/coopers-rev-4.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label Bus shelters featured great product placement, branding and intriguing headlines. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045102217-UHVFQ5KHKWICTFL4KX1E/coopers-rev-3.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label Bus shelters featured great product placement, branding and intriguing headlines. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045123103-QIIXLWQYXIX4O466JUU7/coopers-rev-1.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045168555-RWGC3OU20TNR2QIPPCZC/coopers-rev-2.jpg Intro - BOTTOM DRAWER - Coopers 'Upside down' label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045195064-F6ASZ3MPMUQT3ALU6LMR/coopers-ale-n-spice_02.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign Another Coopers project where the brief was to demonstrate how their range of beers can be a perfect match with foods, particularly spicy Asian dishes. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045224156-RBLCBJU332I04G8CZ4UM/coopers-ale-n-spice_33.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign The TVC idea used a physical demonstration of balance that also served to roll the bottle to help disperse the natural sediments in the bottom, a result of the natural brewing process. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045238007-GYSYB7K3WU057SADY8RM/coopers-ale-n-spice_03.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign Press/Poster https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045256159-62HV9986E58WEHD5MEW0/coopers-ale-n-spice_10.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign ‘Fold out’ Drink Coaster and Beer/Food matching guide https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045272392-I3CV1M7ARG2Z3LVBHN0P/coopers-ale-n-spice_25.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign A simple on-premise food matching ‘wheel’ https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045296034-USEXJP38J402F1XVACAV/coopers-ale-n-spice_27.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign As this idea would be launched at a food festival, a bespoke ‘Pop up’ venue was concepted. Great visuals from John Draper! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045316260-GCCUUSNFB0F6OVAG5WJ5/coopers-ale-n-spice_18.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign Point of purchase ideas https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045333554-T6BM64M9R9RE3IB02G76/coopers-ale-n-spice_22.jpg Intro - BOTTOM DRAWER - Coopers 'Perfect balance' campaign Merch idea https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045408230-EM8WBJ6LRUSMWJ6XH5G8/mac-regional-women1.jpg Intro - BOTTOM DRAWER - MAC 'Regional Road Safety' concept Thought this was a great way to empower women in regional communities to take the lead and influence their partner’s poor behaviours on the road. We even had approval to use the iconic music track! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045427434-GKA5NFMX4RUMK2BTE5T9/mac-regional-women2.jpg Intro - BOTTOM DRAWER - MAC 'Regional Road Safety' concept https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045485649-6QCYULV33HZ0RVF2ZKJ4/stratco-mobile-billbd.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts We may not have won the pitch - be we had fun creating some concepts that nailed the brief of making Stratco ‘The outdoor specialists’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045561795-HQ4FRR5AKOC38FQ8BSCJ/stratco-concept-pop-up-001.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts Everything in the Pop-up display is available in your local STRATCO store. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045507137-KY6H5Z3APFFG56WE8XOX/stratco-sign.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts Refresh the branding on Outdoor Billboards using different materials (Astro-turf, Timber, corrugated steel) all available from STRATCO. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045533833-6H15SFYJBL6SM0DEMN7E/stratco-tvc-pool.002.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts You’d be surprised what you’ll find in a STRATCO store! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045578970-OS6FNMGKGGF5H76QWSYD/stratco-creative-1.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045592503-AVVXTD89A24DOCSYEU9L/stratco-creative-2.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045608517-W86K5RMWBR86MIZSFWOL/stratco-creative-3.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045624489-CCGDYQL6TJOFFGMQM9F7/stratco-creative-4.jpg Intro - BOTTOM DRAWER - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045668924-1N4G7SCE63DEAYX5KR84/shed-legends_1.jpg Intro - BOTTOM DRAWER - STRATCO Handi-Mate 'Shed Legends' A series of online content videos that demonstrated the quality and features whilst appealing to a diverse range of people who need some extra storage. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045687162-VQCCRIZ89EHQ4W0YO3Q2/shed-legends_3.jpg Intro - BOTTOM DRAWER - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045703344-QA0LKGA1V439OV8NW5WU/shed-legends_5.jpg Intro - BOTTOM DRAWER - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045716776-J2FY4ZJVV953872RDKKI/shed-legends_7.jpg Intro - BOTTOM DRAWER - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045377492-DMRRJ1YYKVZDE5XEVJV5/mac-thankyou-typog.jpg Intro - BOTTOM DRAWER - MAC 'Thank you' Press ad Long copy - but not as you know it! This idea allowed us to incorporate all the Road Safety statistics gathered over a year AND say thank you to drivers for taking better care on the road. https://www.straatts.com/intro/design-pj53d monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554980909948-1TX2SFTLAXM87221IENY/coopers-most-wanted-poster.jpg Intro - DESIGN Coopers ‘Vintage Ale’ Poster https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555985188059-D20ONEZ55ENMF1MFJ8XU/image.jpg Intro - DESIGN Motor Accident Commission ‘Matemorphosis’ Merchandise https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555985054270-JYGUJWQ5CQVXXKPBJQOK/foodland_logos.jpg Intro - DESIGN Foodland Supermarkets re-brand https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981827487-0G099N6TMU2E4BAA3QDR/canberra_land-dev_1.jpg Intro - DESIGN - Land Development site, Canberra This was conceptual design for a redevelopment with a focus on the green surrounds. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981853176-3XO3IMCJ3TIMAPH5P880/canberra_land-dev_2.jpg Intro - DESIGN https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981871384-UC6G3PNDWFJVVMZETLBP/canberra_land-dev_3.jpg Intro - DESIGN - Land development site, Canberra In contrast, Oakpark features old Oak trees and a warm, wood feel provided a contrast with neighbouring Longwood. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555046799491-JORI351020AWME63NVS5/canberra_land-dev_4.jpg Intro - DESIGN https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981904178-8XYWLJR4UZC93P5SL2ZM/foodland-ice-cream-neapol.jpg Intro - DESIGN - Foodland Private Label range Foodland pride themselves on their ‘home’ brands - sourcing everything from quality South Australian producers. This is part of the rebrand of this range. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981915037-0CCUPHJNLTF250K12PRS/foodland-ice-cream-tubs-vanilla.jpg Intro - DESIGN - Foodland Private Label range The Foodland Private Label range called for ‘premiumisation’ as well as clear colour differentiation across each category and consistent branding. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981961472-44D76XKP7FDJWNDPVYE7/foodland-olive-oil-label.jpg Intro - DESIGN - Foodland Private Label range ‘Before and after’ label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981943291-5MDC0FBIS1MPH2RO73FD/foodland-olive-oil_mockup.jpg Intro - DESIGN - Foodland Private Label range Olive Oil bottle ‘dummy’ to test shelf presence in store. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982608063-SET07091VT7E5W1XL1GA/foodland-lemonade_label.jpg Intro - DESIGN - Foodland Private Label range ’Before and after’ label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982594340-OPNIHR1QOJBHH2XMHMTY/foodland-lemonade_bottle_mockup.jpg Intro - DESIGN - Foodland Private Label range Another bottle mock-up for testing. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982017662-1W8I5CV8VP7IYA9953QB/zamels-jewellery-box-1.jpg Intro - DESIGN - Zamel's Jewellers Zamel’s needed a fresh, contemporary look for their packaging - shifting from a rather staid burgundy box to something with a bit of ‘sparkle’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982008618-E18WVXIMJUH92OAN4DCD/zamels-february-store.jpg Intro - DESIGN - Zamel's Store promotion concept Retail promos need to be eye-catching, but can still be feminine. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981977529-8MJZ29LNPPG5MYGZ9XKC/zamels-february-pos.jpg Intro - DESIGN - Zamel's Jewellers Retail promo Appealing to the fashion conscious woman. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982024432-EYWI3SNVBG4LB27A8FBN/zamels-pop-art-pos.jpg Intro - DESIGN - Zamel's Jewellers Retail Promo When you need to shout - do it with style! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982550748-F3CJGFPEGLWEHQAQ0J9X/norton-rd-entrance-sign.jpg Intro - DESIGN - Norton Rd Wines Branding A small cellar door and restaurant in regional NSW needed to stand out from the crowd. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982529253-08O5KRX3HABE2LRSNNDN/norton-rd-roundel-heart_hero.jpg Intro - DESIGN - Norton Rd Wines Branding The Norton Road ‘roundel’ logo provides a lot of flexibility - in this instance used to promote ‘Valentine’s Day’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982534321-XYZK19D13Z85ZIHDGAJG/norton-shamrock_2.png Intro - DESIGN - Norton Rd Wines Branding This time the roundel has transformed to celebrate ‘St Patrick’s Day’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982664617-1SMODJFF5HTEU01YHP76/discovery-pks-trade-show-display.jpg Intro - DESIGN - Discovery Holiday Parks A simple Trade Show promo display - visualised to communicate the concept to client. https://www.straatts.com/intro/content-etpd3 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555848966964-YASE5OG6U5ZDVV3FZ2F0/raa-stress-test-storybd__Page_1.jpg Intro - Content - RAA 'Stress test' Shooting board pg1 (Copy) RAA 'Stress test' Shooting board pg1 This was a very ambitious project on a very tight budget, so I drew up virtually every frame to guide our DOP and crew - and co-directed the shoot with Matt Pearson. The shoot day was 40 degrees in the shade, followed by a dust storm and bushfires started by lightning strikes nearby. Not one I’ll forget in a hurry! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555849312120-M923M2JT7N90Y72XDU15/raa-stress-test-storybd__Page_2.jpg Intro - Content - RAA - Stress test Shooting board pg2 (Copy) RAA - Stress test Shooting board pg2 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555849368489-U9RR4COC5KSEOGOZ8YWN/raa-stress-test-storybd__Page_3.jpg Intro - Content - RAA 'Stress Test' Shooting board pg3 (Copy) RAA 'Stress Test' Shooting board pg3 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555849419123-PQXPBJM01TM46Y44K8X3/raa-stress-test-storybd__Page_4.jpg Intro - Content - RAA 'Stress test' Shooting board pg4 (Copy) RAA 'Stress test' Shooting board pg4 https://www.straatts.com/intro/tvc-d5jy2 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555847869464-K678F2CWHJXH0A4MMLUO/cfs-storybd_kit.jpg Intro - Television - CFS 'One step closer - Emergency Kit' storyboard (Copy) CFS 'One step closer - Emergency Kit' storyboard On a lot of TV projects I’ll work with a storyboard artist to create the concept boards. On this particular project for CFS I decided to do my own. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555847938996-NRIIKIC23EOZV4GC2JV5/cfs-storybd_fridge.jpg Intro - Television - CFS 'One step closer-Fridge magnets' storyboard (Copy) CFS 'One step closer-Fridge magnets' storyboard On a lot of TV projects I’ll work with a storyboard artist to create the concept boards. On this particular project for CFS I decided to do my own. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555847540607-GV0X4FJXI8X06ZRFG7WX/cfs-storybd_mower.jpg Intro - Television - CFS 'One step closer-Mower' storyboard (Copy) CFS 'One step closer-Mower' storyboard On a lot of TV projects I’ll work with a storyboard artist to create the concept boards. On this particular project for CFS I decided to do my own. https://www.straatts.com/intro/outdoor-b86y7 monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555076387749-I0OXJ9RTQGBCCS45HCHY/squinty-stratts.jpg Intro - Outdoor - Transitions Lenses - test image (Copy) Transitions Lenses - test image Yes that’s me! Sometimes to get the idea across, you simply have to demonstrate it. We knew that one of the benefits to Transitions lenses was less “squinting” outdoors. But what did this mean to an image conscious audience? https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811528269-9JO9951DDUT0IRQWQ4LN/squinty_1.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign Transitions lenses are extremely practical - but not cool. So we decided to highlight the negatives of life without glare reducing optical lenses, and appeal to the wearer’s innate sense of vanity. Let’s face it - “squinting” in harsh light is not a good look! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811544074-D3WHJ9KVOJ5JUS3KUTQA/squinty_2.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign It takes a brave client to commit to a campaign of “not-so-attractive” looking faces to help increase awareness of their product. And it takes a brave lady to pull a face like this for the camera! Thank you Jan, and thanks again to photographer Richard Lyons. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960645419-DBHPKCRBQP1E567E0XJC/squinty_3.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960658386-81KMOBIVS8M3LEO4ZYUU/squinty_4.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960669966-NSVB8HJDMWTACP3R8VWS/squinty_5.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960680215-UMZ0G7FCCQFJV9TK8J76/squinty_6.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960713275-2A1JEX37AEW1YVJGNTYP/squinty-supersite.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960695905-XGU58G69LT46JZBHI4K0/squinty-martin-place.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960736265-E1ZPZ4NPFPQ8EKNZQSJW/squinty-wynyard-shelters.jpg Intro - Outdoor - Transitions Lenses 'Squinty' Campaign (Copy) Transitions Lenses 'Squinty' Campaign A fabulous location to display a great series of portraits of “squinty” people. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811262199-UTPBFOXU0OXF9OI1P2UK/mac-wanker-billbd.jpg Intro - Outdoor - MAC 'Matemorphosis' campaign (Copy) MAC 'Matemorphosis' campaign A series of billboards on country roads calling out poor driving behaviours. Not only are they well received by the locals, they also made headlines internationally, as tourists stopped and had their photos taken in front to share with family and friends back home. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811393386-077QPXL9PRMHSYROCSQS/mac-nob-billbd.jpg Intro - Outdoor - MAC 'Matemorphosis' campaign (Copy) MAC 'Matemorphosis' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811421362-6LL7MQDZQKRAGSJBOC6Y/mac-proof.png Intro - Outdoor - MAC 'Matemorphosis' campaign (Copy) MAC 'Matemorphosis' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811447272-5VUXDUMAI3W6LXSS18PI/mac-tshirts.jpg Intro - Outdoor - MAC 'Matemorphosis' campaign (Copy) MAC 'Matemorphosis' campaign The campaign invited young men and women in regional South Australia to share the message and take pride in caring for each other on the road. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960858990-07H4OBQLS9EQP3PD9NZE/mac-bromance_outdoor_1.jpg Intro - Outdoor - MAC 'Bromance' campaign (Copy) MAC 'Bromance' campaign These billboards literally spoke to passing drivers using names like "‘Honey Buns’” and “Schnookums” to signify that, despite their rough-hewn exteriors, men in the country honestly care for one another. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960886202-XK7PUPKQC1HGRQOH1GWR/mac-bromance_outdoor_2.jpg Intro - Outdoor - MAC 'Bromance' campaign (Copy) MAC 'Bromance' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960915728-XUKMJFX9N91RGZ3S047Y/mac-bromance_outdoor_3.jpg Intro - Outdoor - MAC 'Bromance' campaign (Copy) MAC 'Bromance' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960813115-RR6HH0K42KXOEAOOXCT7/mac-mobile-sobie-outdoor.jpg Intro - Outdoor - MAC Mobile phone driving campaign (Copy) MAC Mobile phone driving campaign Another favourite early image where we wrapped a mobile phone around a Stobie (telegraph) pole to represent what could happen if you text and drive. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960960184-4UAYQ0EIIQ6463EMOO9D/mac-distractions-install-carpark.jpg Intro - Outdoor - MAC 'Distractions' Campaign (Copy) MAC 'Distractions' Campaign As part of a broader You can live without it’ campaign, writer Jeremy Egerton and I designed an installation that appeared in carparks of major supermarkets. Hundreds of otherwise busy shoppers were stopped in their tracks when they saw a crashed car with an incomplete text bubble across its shattered screen. Sobering statistics were stencilled onto the ground around it. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961067403-U1RWCGK2ZB4IAYWT0TVX/mac-text-windows-bus-back.jpg Intro - Outdoor - MAC 'Distractions' campaign (Copy) MAC 'Distractions' campaign A series of bus rears featured unfinished text messages within shattered text bubbles- highlighting the dangers of driving while distracted. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961009169-D8LQD6U5QZWM1TVDDQGO/mac-gmchngr_3.jpg Intro - Outdoor - MAC 'Gamechanger' Road safety campaign (Copy) MAC 'Gamechanger' Road safety campaign As sponsors of AFL and SANFL football teams - the MAC connected with a huge sports audience. Using sporting turns-of-phrase and popular players from all teams - our simple message called for change. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961020590-5MN6GT1TCKPMA7Q05I4X/mac-gmchngr-adshel.jpg Intro - Outdoor - MAC 'Gamechanger' Road safety campaign (Copy) MAC 'Gamechanger' Road safety campaign Great moody images shot by Ian Routledge! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961030192-CQ2KJVKNQJSJJG19OION/mac-gmchngr-adshel_2.jpg Intro - Outdoor - MAC 'Gamechanger' Road safety campaign (Copy) MAC 'Gamechanger' Road safety campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554961089974-C5OGPF7VJHBZL5ROGCBX/mac-gmchngr_team.jpg Intro - Outdoor - MAC 'Gamechanger' Road safety campaign (Copy) MAC 'Gamechanger' Road safety campaign Despite appearances, none of these players were in the room together at the same time. A great exercise in digital composition with the help of Paul Munzberg. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960984739-6R9XKD0QWP0HRNYS8XGW/mac-distractions-outdoor.jpg Intro - Outdoor - MAC 'Distractions' Road safety campaign (Copy) MAC 'Distractions' Road safety campaign A simple billboard to demonstrate that two things do not belong together - using your mobile phone - and driving. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960749788-YT7G4UQ1VZX89H1P19R3/fantastic-noodles-bus-shelter-design.jpg Intro - Outdoor - Suimin Noodle Bowl Bus Shelter (Copy) Suimin Noodle Bowl Bus Shelter This brief was to explain to office workers and students that Suimin Noodles taste so authentic, they are like having an Asian Take-away in your pantry. This is my sketch that sold the idea to our client. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971367539-D07OI9Y8FRV6NO7LH4P6/mac-gamechngr-mobile.jpg Intro - Outdoor - MAC 'Gamechanger' campaign (Copy) MAC 'Gamechanger' campaign This was the first ‘season’ of the Gamechanger campaign. We used football heroes who are normally sworn enemies ‘on the field’ to stand together as advocates for safer driving. Powerful portraits by photographer Steven Laxton. Of course they weren’t all shot together - so some careful post work completed the picture. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554960770698-LP118EAQ62TRQS7BBLRQ/suimin-melbourne.jpg Intro - Outdoor - Suimin Noodle Bowl Bus Shelter (Copy) Suimin Noodle Bowl Bus Shelter The completed fit out transformed an otherwise boring Bus Shelter into a Thai temple - with an Asian chef offering up a bowl of steaming noodles. BYO chopsticks! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971171537-GKEYJQK93KWE2X4A9QM2/cfs-bushfire-concept-visual.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign The initial concept for this campaign - where the idea was to illustrate simple preventative actions creating a ‘tick’ shape. Each action ‘ticked’ off by those living in bushfire prone areas would mean they were “one step closer to surviving a bushfire”. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971500723-7CN075JN7SJ2MS8G428C/mac-lawnmower-bus-shelter.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971242100-FYQ7QTLA1L57I3D4EF52/cfs-adshel-horse.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971281664-KFB4NL6TEIV57MD8W6R0/cfs-adshel-fridge.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971313937-NXIRURXJ9LGBXZ9GM6PM/cfs-adshel-emergency-kit.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971326626-QKMJGHD7EU42IXSBYODK/cfs-adshel-batteries.jpg Intro - Outdoor - Country Fire Service 'One step closer' campaign (Copy) Country Fire Service 'One step closer' campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971815301-1UV1LTU125RT01PDV1Z1/oporto-fast-foodies-vis3.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign Not all fast food is bad. Oporto wanted to highlight the “made fresh” aspect to their chicken and burgers and connect with an audience who see themselves as “foodies” and are socially savvy. (Here’s the concept sketch). https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971854091-FBFVZ2Q7L5MZNICO96WM/oporto-pos-a3_3.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign And here’s the final poster! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971862904-3CUWU3XCRASCKM4GHMH3/oporto-pos-a3_5.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971874347-1Q9US8JZ4T7QREBWZ4YW/oporto-pos-a3_6.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971882166-079X2MW28NQQBYM46UG0/oporto-pos-a3_7.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971887341-MO33MSXPJD96HP7RX3AT/oporto-outdoor_1.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971892571-NQJPH77OIIQ6B3YCKGR3/oporto-outdoor_2.jpg Intro - Outdoor - Oporto 'Fast Foodies' Campaign (Copy) Oporto 'Fast Foodies' Campaign https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971906338-S0OHPBTOKTHV03G439JF/unioa-seize-the-day-bus-shelter.jpg Intro - Outdoor - Adelaide University 'Open Day' outdoor (Copy) Adelaide University 'Open Day' outdoor A quick headline I wrote as a call-to-action for Open Day. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971556563-WBO6VLD7HUF10A1G0QTA/mcauley_1.jpg Intro - Outdoor - St Francis 'Belong for life' (Copy) St Francis 'Belong for life' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971575572-QEN67WD4YF8XOL2MYKC8/mcauley_3.jpg Intro - Outdoor - St Francis 'Belong for life' (Copy) St Francis 'Belong for life' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971568761-93AKKA7BYJEREC37ARNS/mcauley_2.jpg Intro - Outdoor - St Francis 'Belong for life' (Copy) St Francis 'Belong for life' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554971478236-673477MFB4DOUWB3ME8Z/lotteries-house-sign.jpg Intro - Outdoor - Women's and Children's Hospital lottery (Copy) Women's and Children's Hospital lottery Part of a fast turn-around promotion, this sign sits outside the prize home. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1567664812564-05NQAY35HAWYQG839QB6/TST0480+WLS+Bus+Shelter+Henley+Beach+Road.jpg Intro - Outdoor https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1567665002395-PXF1W0RESC3LMICYA2AR/IMG_0301.jpg Intro - Outdoor https://www.straatts.com/intro/print-k3tan monthly 0.5 2026-06-04 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809500343-SDRSY2XLA20CHWIZ5PBY/banksa-trophy-press_1.jpg Intro - PRINT - BankSA Home Loans testimonial Press (Copy) BankSA Home Loans testimonial Press One in a series of ads that allowed the personal interests and passions of real customers to determine the style of ‘trophy’ they would present to the bank that helped them get a home loan. This family loved renovating. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809625703-9LLGN80VY8G3PU844ARJ/banksa-trophy-press_3.jpg Intro - PRINT - BankSA Home Loans testimonial Press (Copy) BankSA Home Loans testimonial Press Another in the series - this for a family who are sports mad! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809728964-3N8OI4EG9N82R7XPD4L0/banksa-trophy-press_5.jpg Intro - PRINT - BankSA Home Loans testimonial Press (Copy) BankSA Home Loans testimonial Press More of the Home loans series - demonstrating the diversity of the bank’s customer base. This one for a customer who loved to decorate cakes! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809750575-10LUWK7PGZQKYPR9240H/banksa-trophy-press_4.jpg Intro - PRINT - BankSA Home Loans testimonial Press (Copy) BankSA Home Loans testimonial Press This time a male focussed version of the Home loans testimonials - from a plumber! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809787353-FOBEUYMJ5J9BIO6JTTFC/banksa-trophy-press_2.jpg Intro - PRINT - BankSA Home Loans testimonial Press (Copy) BankSA Home Loans testimonial Press The final in the Home Loan series where the family dreamed of leveraging their refinancing to include the kitchen of their dreams. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809090808-NJOXTWP2KDXVHR4OJ6LO/banksa-home-loans-ear-house.jpg Intro - PRINT - BankSA Home Lending (Copy) BankSA Home Lending A poster from a while back when customers were expressing fears that their banks just weren’t listening to their needs - except BankSA of course! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810205378-6MJU8HJX19JRGKL9E42G/mac-drink-drive_carnage.jpg Intro - PRINT - Motor Accident Commission (MAC) Drink Drive (Copy) Motor Accident Commission (MAC) Drink Drive A series of Press ads and posters that tapped into the public’s apathy around driving when they were “just a little bit over the limit”. I loved crafting this type to be an integral part of the visual. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810250195-434TYJ0NGK1YPX5N71GR/mac-drink-drive-beer-press.jpg Intro - PRINT - MAC Drink Drive (Copy) MAC Drink Drive Another in the series of Press ads and posters that tapped into the public’s apathy around driving when they were “just a little bit over the limit”. I loved crafting this type to be an integral part of the visual. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810266354-MO239CBMYYNFBEM5YGNO/mac-drink-drive_wine.jpg Intro - PRINT - MAC Drink Drive (Copy) MAC Drink Drive Another in the series of Press ads and posters that tapped into the public’s apathy around driving when they were “just a little bit over the limit”. I loved crafting this type to be an integral part of the visual. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809901230-Z35011EXP5FY2XLISA3F/elders-glen-ford_press.jpg Intro - PRINT - Elders Print/Online testimonial campaign (Copy) Elders Print/Online testimonial campaign A truly humbling experience, and a highlight of my career - meeting, interviewing and photographing a selection of farmers from all corners of Australia who subscribe to the old school philosophy of loyalty - supporting the people who support them. Photo by Paul Torcello. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809924292-6AL6FT1AEIDED9BW96WU/elders-alec-moore_press.jpg Intro - PRINT - Elders Print/Online testimonial campaign (Copy) Elders Print/Online testimonial campaign Alec embodies spirit of the quintessential Australian farmer - rugged exterior, soft inside - dedicated to caring for his livestock and providing the best for his family. And he also believes in supporting the people who support him. Photo by Paul Torcello. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809959748-8DVOFW3Y5UCTWMOFORUH/elders-michael-butterick_press.jpg Intro - PRINT - Elders Print/Online testimonial campaign (Copy) Elders Print/Online testimonial campaign Michael Butterick lives by the changes in the weather - his crop totally dependant on careful planning and subject to fickle weather. The only constants are the love of his family, and the support and advice of suppliers like Elders. Photo by Paul Torcello. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809989234-6SPT2V0S37DUY75DY52N/elders-nick-cameron_press.jpg Intro - PRINT - Elders Print/Online testimonial campaign (Copy) Elders Print/Online testimonial campaign Another example of passionate farming philosophies brought into reality by those prepared to take a risk, all the time knowing that they had the support of Elders. Photo by Paul Torcello. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810296897-EGG0C54QRX317S8TRGEC/mac-gear-up_bikeshop_poster.jpg Intro - PRINT - MAC 'Gear up' Motorcycle safety campaign (Copy) MAC 'Gear up' Motorcycle safety campaign Sometimes to reach a certain audience you need to speak their language. So who better to warn motorcycle riders about the importance of wearing the right riding gear than Aussie Moto-GP legend Mick Doohan? https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810480241-OWHNGROKADZZBN8Q4KE3/mac-drugs_1.jpg Intro - PRINT - MAC Don't drive on drugs Campaign (Copy) MAC Don't drive on drugs Campaign A series of hypothetical scenarios demonstrated the critical nature of risking getting behind the wheel whilst under the influence of drugs. Photo by Daniel Noone. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810497797-VZTIAPA2NPVNWNWHHCTB/mac-drugs_2.jpg Intro - PRINT - MAC Don't drive on drugs Campaign (Copy) MAC Don't drive on drugs Campaign A series of hypothetical scenarios demonstrated the critical nature of risking getting behind the wheel whilst under the influence of drugs. Photo by Daniel Noone. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810515543-1YIIHE94OA61VDMJR4IH/mac-drugs_3.jpg Intro - PRINT - MAC Don't drive on drugs Campaign. (Copy) MAC Don't drive on drugs Campaign. A series of hypothetical scenarios demonstrated the critical nature of risking getting behind the wheel whilst under the influence of drugs. Photo by Daniel Noone. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810573303-I9MCMNQOXKC7FLIMGJQU/mac-matemorph_press2.jpg Intro - PRINT - MAC 'Matemorphosis' Regional road safety (Copy) MAC 'Matemorphosis' Regional road safety A risky campaign for a brave client - we created a visually interactive campaign that called out drunk divers as “W-Anchors” (Wankers) - and gave their mates permission to shame them for their dangerous habits. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810606348-LSFS9OU9A2TQQXBRWIIR/mac-matemorph_press3.jpg Intro - PRINT - MAC 'Matemorphosis' Regional road safety (Copy) MAC 'Matemorphosis' Regional road safety Country folk are generally fairly pragmatic and honest with each other. it’s what helps them to survive in such a harsh climate as ours. We tapped into this language in a “no punches pulled” approach to road safety, in this widely accepted and successful campaign. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810683380-2O5I2BZVRNB1BASW98SF/mac-matemorph_press4.jpg Intro - PRINT - MAC 'Matemorphosis' Regional road safety (Copy) MAC 'Matemorphosis' Regional road safety Another in the series using pictograms in the shape of Drink coasters. Actual coasters were printed and supplied to regional bars and clubs providing mates with the tools to flag when their mates were acting like total ‘twats’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810714522-R2X8IANQ9B4DOW1N4QUV/mac-matemorph_press5.jpg Intro - PRINT - MAC 'Matemorphosis' Regional road safety (Copy) MAC 'Matemorphosis' Regional road safety Another pictogram - brilliantly illustrated by Ben Sanders. This time it may take a little longer to work it out - but that’s why the campaign resonated so well with young men from regional areas. Rather than telling them what to do, we were speaking their language and allowing them to engage. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810819795-3PVWTXEA76UF1RT6PKTA/mac-matemorph_press6.jpg Intro - PRINT - MAC 'Matemorphosis' Regional road safety (Copy) MAC 'Matemorphosis' Regional road safety Sometimes the only way to encourage behaviour change is to call it how you see it. So when your mate is speeding on country roads - there’s nothing else for it - you have to tell him he’s being a “knob”! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810459484-AXWWUV111V4008J6JP06/mac-bromance-pie-bag.jpg Intro - PRINT - MAC 'Bromance' campaign (Copy) MAC 'Bromance' campaign Who would have thought that I’d ever be happy to see my work on the side of a humble ‘pie bag’? But I couldn’t be more proud! Following on from the ‘Matemorphosis’ campaign - ‘Bromance’ gave country drivers the permission to speak a little kinder to each other. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810882512-Y9TV8FGKRUB691JJ6CZX/public-schools-press.jpg Intro - PRINT - SA Gov Public Schools Campaign (Copy) SA Gov Public Schools Campaign ‘Become’ was a broad campaign featuring aspiring kids, that addressed the misconception that Public Schools offer a lesser opportunity to students in their quest to ‘become’. Some great portraits from photographer Liam West. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811007353-XZCYQV5F4AB8EGUU3133/mac-fold-in_page_demo.jpg Intro - PRINT - MAC Seatbelts interactive Press ad (Copy) MAC Seatbelts interactive Press ad I love creating ads that demonstrate a point - in this case connecting point ‘A’ with point ‘B’ - demonstrated the simple act of buckling your seatbelt may prevent you spending your life in a hospital bed, or worse! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810128597-QF2U7V4ENO2BBW8FANZW/mac-nibbles-cartoon-strip.jpg Intro - PRINT - MAC 'Things you shouldn't do stoned' campaign (Copy) MAC 'Things you shouldn't do stoned' campaign I worked with a team of talented people on this campaign in an effort to reach a very young and predominately dismissive audience who believed that driving “stoned” was safe. Nibbles (the pretzel) and his mates were dreamt up in response to stoners getting the “munchies”. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554811117792-Z7PWMYJPLWV6D053Q0EC/banksa-moving-home-lamp.jpg Intro - PRINT - BankSA Home Loans (Copy) BankSA Home Loans This image is one I’m very proud of. It demonstrates that even if you’re on a tight budget, with the right home loan, you can leave home earlier - even if you have to shift your belongings on public transport! This image also won a swag of awards for my photographer mate Richard Lyons. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809296944-ZRKV5B7NDQ0NYVLKK465/united-chem-cover_autumn.jpg Intro - PRINT - United Chemists seasonal catalogues (Copy) United Chemists seasonal catalogues The United Chemists logo already had a ‘smile’ in it. I just helped bring it to life though a series of vibrant, smiling portraits - courtesy of photographer Richard Lyons. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809332603-4NVK8J9SKEODJXXKMAFC/united-chem-cover_summer.jpg Intro - PRINT - United Chemists seasonal catalogues (Copy) United Chemists seasonal catalogues As the portraits were all captured in studio over the course of a day, I stripped in the backgrounds later to create a connection with the seasons. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809462846-GC83RUKYEYTU9LMULRS3/foodland_xmas-catalogue-cover.jpg Intro - PRINT - FOODLAND seasonal catalogue (Copy) FOODLAND seasonal catalogue While heading up the KWP Retail department I got to work very closely with Foodland, and helping them fulfil their brand promise “Great food lives here'“. As part of this, the entire catalogue was redesigned to adopt a cleaner, simpler template enabling faster turnarounds. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554810383062-UTSTAHV6NXB3665DFPIX/foodland_xmas-press.jpg Intro - PRINT - FOODLAND Christmas (Copy) FOODLAND Christmas I’ve art directed a lot of different shots, from cars to places and faces - but this was one of the tastiest! All Australian product and great styling and photography by Brendan and Natalie Homan. https://www.straatts.com/portfolio daily 0.75 2026-06-04 https://www.straatts.com/portfolio/project-four-l3zw3-dk9py-xcmem-e2jgd-ft5ws monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893744462-UP0JG6EZDZMJ14UV0WXL/imgg-demo-ENjOSIkh.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893744456-HUG1A2SZXM9F5TN3ASCW/imgg-demo-EzhmSujY.png https://www.straatts.com/portfolio/project-three-sng7y-jkgxx-kmlk5-64gk3-56hjg monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893744456-HUG1A2SZXM9F5TN3ASCW/imgg-demo-EzhmSujY.png Behind the scenes - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893744474-69X94EHJPE32L69KGLZQ/imgg-demo-N1g6iaei.png Behind the scenes - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893744462-UP0JG6EZDZMJ14UV0WXL/imgg-demo-ENjOSIkh.png Behind the scenes - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893744449-YO3VO30LBIUVFJ42HZBJ/imgg-demo-JBF3SmQJ.png Behind the scenes - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893744479-ZH3VW35CQKFTHHC50QUZ/imgg-demo-8xM9d6Tc.png Behind the scenes - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893744468-T7XN9012Y4QL91IEYRVI/imgg-demo-7J1jaCXI.png Behind the scenes - The Brightline Project https://www.straatts.com/portfolio/project-two-ky966-n329z-nnx53-2grpr-y8plh monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893274858-C40HNJV2MQ6XR88Y2TBI/imgg-demo-iGikAGoV.png Behind the scenes - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893274872-MOOC5ZQG1WH3DVP76BAH/imgg-demo-N1g6iaei.png Behind the scenes - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893274844-3M01PK08N2BMSS41FVKN/imgg-demo-JBF3SmQJ.png Behind the scenes - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893274878-NM68B7A2BKVVTMJLDJDY/imgg-demo-8xM9d6Tc.png Behind the scenes - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893274865-YJED7MWUUCA4AIQ7AYEX/imgg-demo-7J1jaCXI.png Behind the scenes - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893274851-ZT6G62Y16HT52UMIIM3F/imgg-demo-a3mKUH6c.png Behind the scenes - The Echo Project https://www.straatts.com/portfolio/project-one-f5w4d-z9nem-s3jda-x8w73-bwfxg monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069267-1GSFBZR1TD5GPYRR2DS4/imgg-demo-iGikAGoV.png Behind the scenes - The Atlas Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069282-VXJ00WE21SHIQ39Q6SW9/imgg-demo-N1g6iaei.png Behind the scenes - The Atlas Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069253-YA4QXBCV4J7WTYAX2N86/imgg-demo-JBF3SmQJ.png Behind the scenes - The Atlas Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069289-P1UXPAKWHT8I0N1PLL69/imgg-demo-8xM9d6Tc.png Behind the scenes - The Atlas Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069275-3J11RWQAY7G300MMP3S0/imgg-demo-7J1jaCXI.png Behind the scenes - The Atlas Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069260-TMJVU19AKAS19N344QLD/imgg-demo-a3mKUH6c.png Behind the scenes - The Atlas Project https://www.straatts.com/television daily 0.75 2026-06-04 https://www.straatts.com/television/7-day-morning-flow-challenge monthly 0.5 2025-09-02 https://www.straatts.com/television/mindful-meditation monthly 0.5 2025-09-02 https://www.straatts.com/television/yoga-for-beginners monthly 0.5 2025-09-02 https://www.straatts.com/television/v/tips-for-better-focus-cc7rp-e26zg monthly 0.5 2025-09-02 https://www.straatts.com/television/v/30-minute-bedtime-unwind-l6ma9-2ny5e monthly 0.5 2025-09-02 https://www.straatts.com/television/v/15-minute-midday-routine-tfp7w-pdk5g monthly 0.5 2025-09-02 https://www.straatts.com/television/v/30-minute-morning-flow-k86ea-mzpln monthly 0.5 2025-09-02 https://www.straatts.com/television/v/practicing-mindfulness-atxk6-4tw3t monthly 0.5 2025-09-02 https://www.straatts.com/television/v/5-tips-for-beginners-mepfr-tgdfk monthly 0.5 2025-09-02