https://www.straatts.com/intro daily 1.0 2019-10-08 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555985188059-D20ONEZ55ENMF1MFJ8XU/image.jpg Intro Motor Accident Commission ‘Matemorphosis’ Merchandise https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981827487-0G099N6TMU2E4BAA3QDR/canberra_land-dev_1.jpg Intro - Land Development site, Canberra This was conceptual design for a redevelopment with a focus on the green surrounds. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981853176-3XO3IMCJ3TIMAPH5P880/canberra_land-dev_2.jpg Intro https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981871384-UC6G3PNDWFJVVMZETLBP/canberra_land-dev_3.jpg Intro - Land development site, Canberra In contrast, Oakpark features old Oak trees and a warm, wood feel provided a contrast with neighbouring Longwood. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555046799491-JORI351020AWME63NVS5/canberra_land-dev_4.jpg Intro https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981904178-8XYWLJR4UZC93P5SL2ZM/foodland-ice-cream-neapol.jpg Intro - Foodland Private Label range Foodland pride themselves on their ‘home’ brands - sourcing everything from quality South Australian producers. This is part of the rebrand of this range. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981915037-0CCUPHJNLTF250K12PRS/foodland-ice-cream-tubs-vanilla.jpg Intro - Foodland Private Label range The Foodland Private Label range called for ‘premiumisation’ as well as clear colour differentiation across each category and consistent branding. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981961472-44D76XKP7FDJWNDPVYE7/foodland-olive-oil-label.jpg Intro - Foodland Private Label range ‘Before and after’ label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981943291-5MDC0FBIS1MPH2RO73FD/foodland-olive-oil_mockup.jpg Intro - Foodland Private Label range Olive Oil bottle ‘dummy’ to test shelf presence in store. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982608063-SET07091VT7E5W1XL1GA/foodland-lemonade_label.jpg Intro - Foodland Private Label range ’Before and after’ label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982594340-OPNIHR1QOJBHH2XMHMTY/foodland-lemonade_bottle_mockup.jpg Intro - Foodland Private Label range Another bottle mock-up for testing. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982017662-1W8I5CV8VP7IYA9953QB/zamels-jewellery-box-1.jpg Intro - Zamel's Jewellers Zamel’s needed a fresh, contemporary look for their packaging - shifting from a rather staid burgundy box to something with a bit of ‘sparkle’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982008618-E18WVXIMJUH92OAN4DCD/zamels-february-store.jpg Intro - Zamel's Store promotion concept Retail promos need to be eye-catching, but can still be feminine. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554981977529-8MJZ29LNPPG5MYGZ9XKC/zamels-february-pos.jpg Intro - Zamel's Jewellers Retail promo Appealing to the fashion conscious woman. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982024432-EYWI3SNVBG4LB27A8FBN/zamels-pop-art-pos.jpg Intro - Zamel's Jewellers Retail Promo When you need to shout - do it with style! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982550748-F3CJGFPEGLWEHQAQ0J9X/norton-rd-entrance-sign.jpg Intro - Norton Rd Wines Branding A small cellar door and restaurant in regional NSW needed to stand out from the crowd. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982529253-08O5KRX3HABE2LRSNNDN/norton-rd-roundel-heart_hero.jpg Intro - Norton Rd Wines Branding The Norton Road ‘roundel’ logo provides a lot of flexibility - in this instance used to promote ‘Valentine’s Day’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982534321-XYZK19D13Z85ZIHDGAJG/norton-shamrock_2.png Intro - Norton Rd Wines Branding This time the roundel has transformed to celebrate ‘St Patrick’s Day’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554982664617-1SMODJFF5HTEU01YHP76/discovery-pks-trade-show-display.jpg Intro - Discovery Holiday Parks A simple Trade Show promo display - visualised to communicate the concept to client. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555985054270-JYGUJWQ5CQVXXKPBJQOK/foodland_logos.jpg Intro Foodland Supermarkets re-brand https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554980909948-1TX2SFTLAXM87221IENY/coopers-most-wanted-poster.jpg Intro Coopers ‘Vintage Ale’ Poster https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555044907922-AB77C0L57L20S9RJ546K/donut-bike.jpg Intro - Krispy Kreme 'Hot Light' delivery bike Part of a promotion to extend the trial of Krispy Kreme doughnuts, this branded super bike was a quick way to ensure doughnuts were delivered hot and fresh. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045003315-U3G2GEMQNQ81DZLD398G/coopers-rev-9.jpg Intro - Coopers 'Upside down' label Coopers beers have a ‘sediment’ as a result of their natural brewing process. They wanted a simple way to draw attention to this and reassure drinkers that inverting the bottle would allow this sediment to disperse, enhancing the flavour. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045023787-9JMDE343YBQAVJOQBG49/coopers-rev-8.jpg Intro - Coopers 'Upside down' label This is part of the presentation to share the idea. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555044974692-IYTG1ICLNLSFFWL8QPFA/coopers-rev-6.jpg Intro - Coopers 'Upside down' label Another slide in the presentation https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045041586-H5C2KOIDU4GCBHPBEG6G/coopers-rev-7.jpg Intro - Coopers 'Upside down' label And here’s the reveal - “Ta-Daaa!!” Our suggestion to deliberately apply the labels upside down would be simple to do, create intrigue amongst the drinkers and the trade, plus stacks of free publicity. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045067178-P7N15SFSJ6BRC8HUS8TP/coopers-rev-5.jpg Intro - Coopers 'Upside down' label This would be reflected in eye-catching outdoor where part of the headline is also deliberately upside down - reinforcing the action of inverting the bottle and engaging the viewers. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045088954-J1ZZVBHW9OSWK17A6RUI/coopers-rev-4.jpg Intro - Coopers 'Upside down' label Bus shelters featured great product placement, branding and intriguing headlines. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045102217-UHVFQ5KHKWICTFL4KX1E/coopers-rev-3.jpg Intro - Coopers 'Upside down' label Bus shelters featured great product placement, branding and intriguing headlines. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045123103-QIIXLWQYXIX4O466JUU7/coopers-rev-1.jpg Intro - Coopers 'Upside down' label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045168555-RWGC3OU20TNR2QIPPCZC/coopers-rev-2.jpg Intro - Coopers 'Upside down' label https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045195064-F6ASZ3MPMUQT3ALU6LMR/coopers-ale-n-spice_02.jpg Intro - Coopers 'Perfect balance' campaign Another Coopers project where the brief was to demonstrate how their range of beers can be a perfect match with foods, particularly spicy Asian dishes. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045224156-RBLCBJU332I04G8CZ4UM/coopers-ale-n-spice_33.jpg Intro - Coopers 'Perfect balance' campaign The TVC idea used a physical demonstration of balance that also served to roll the bottle to help disperse the natural sediments in the bottom, a result of the natural brewing process. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045238007-GYSYB7K3WU057SADY8RM/coopers-ale-n-spice_03.jpg Intro - Coopers 'Perfect balance' campaign Press/Poster https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045256159-62HV9986E58WEHD5MEW0/coopers-ale-n-spice_10.jpg Intro - Coopers 'Perfect balance' campaign ‘Fold out’ Drink Coaster and Beer/Food matching guide https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045272392-I3CV1M7ARG2Z3LVBHN0P/coopers-ale-n-spice_25.jpg Intro - Coopers 'Perfect balance' campaign A simple on-premise food matching ‘wheel’ https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045296034-USEXJP38J402F1XVACAV/coopers-ale-n-spice_27.jpg Intro - Coopers 'Perfect balance' campaign As this idea would be launched at a food festival, a bespoke ‘Pop up’ venue was concepted. Great visuals from John Draper! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045316260-GCCUUSNFB0F6OVAG5WJ5/coopers-ale-n-spice_18.jpg Intro - Coopers 'Perfect balance' campaign Point of purchase ideas https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045333554-T6BM64M9R9RE3IB02G76/coopers-ale-n-spice_22.jpg Intro - Coopers 'Perfect balance' campaign Merch idea https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045408230-EM8WBJ6LRUSMWJ6XH5G8/mac-regional-women1.jpg Intro - MAC 'Regional Road Safety' concept Thought this was a great way to empower women in regional communities to take the lead and influence their partner’s poor behaviours on the road. We even had approval to use the iconic music track! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045427434-GKA5NFMX4RUMK2BTE5T9/mac-regional-women2.jpg Intro - MAC 'Regional Road Safety' concept https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045485649-6QCYULV33HZ0RVF2ZKJ4/stratco-mobile-billbd.jpg Intro - STRATCO Pitch concepts We may not have won the pitch - be we had fun creating some concepts that nailed the brief of making Stratco ‘The outdoor specialists’. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045561795-HQ4FRR5AKOC38FQ8BSCJ/stratco-concept-pop-up-001.jpg Intro - STRATCO Pitch concepts Everything in the Pop-up display is available in your local STRATCO store. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045507137-KY6H5Z3APFFG56WE8XOX/stratco-sign.jpg Intro - STRATCO Pitch concepts Refresh the branding on Outdoor Billboards using different materials (Astro-turf, Timber, corrugated steel) all available from STRATCO. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045533833-6H15SFYJBL6SM0DEMN7E/stratco-tvc-pool.002.jpg Intro - STRATCO Pitch concepts You’d be surprised what you’ll find in a STRATCO store! https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045578970-OS6FNMGKGGF5H76QWSYD/stratco-creative-1.jpg Intro - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045592503-AVVXTD89A24DOCSYEU9L/stratco-creative-2.jpg Intro - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045608517-W86K5RMWBR86MIZSFWOL/stratco-creative-3.jpg Intro - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045624489-CCGDYQL6TJOFFGMQM9F7/stratco-creative-4.jpg Intro - STRATCO Pitch concepts https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045668924-1N4G7SCE63DEAYX5KR84/shed-legends_1.jpg Intro - STRATCO Handi-Mate 'Shed Legends' A series of online content videos that demonstrated the quality and features whilst appealing to a diverse range of people who need some extra storage. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045687162-VQCCRIZ89EHQ4W0YO3Q2/shed-legends_3.jpg Intro - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045703344-QA0LKGA1V439OV8NW5WU/shed-legends_5.jpg Intro - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045716776-J2FY4ZJVV953872RDKKI/shed-legends_7.jpg Intro - STRATCO Handi-Mate 'Shed Legends' https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555045377492-DMRRJ1YYKVZDE5XEVJV5/mac-thankyou-typog.jpg Intro - MAC 'Thank you' Press ad Long copy - but not as you know it! This idea allowed us to incorporate all the Road Safety statistics gathered over a year AND say thank you to drivers for taking better care on the road. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555083434537-2KFAHBO6XMOSWGDL93QP/Straatts%252BUni.jpg Intro https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471239560563-IID8OOPOUVRWK5CZD27Q/artesia-tub-color.jpg Intro https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554809500343-SDRSY2XLA20CHWIZ5PBY/banksa-trophy-press_1.jpg Intro - BankSA Home Loans testimonial Press One in a series of ads that allowed the personal interests and passions of real customers to determine the style of ‘trophy’ they would present to the bank that helped them get a home loan. This family loved renovating. https://static1.squarespace.com/static/5ca5e369e8ba4492597926f1/t/5cbc6de0e79c70cd61263ac8/1555571708092/ Intro https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1566117180353-LADBFDPPCG17TICHUQQW/image-asset.png Intro - elders-alec One of four content videos created for Elders to showcase the vital and longstanding relationships they have with families on the land across Australia - 'There when you need us' was a great opportunity for me to meet and interview honest hardworking folk who genuinely appreciated the support they received from Elders. Captured by a small and nimble crew of myself, writer Jeremy Egerton, producer Holly Horne, stills photographer Paul Torcello and the dynamic duo of cinematographer Matt Salleh and producer Rose Tucker - we were ably supported by Account managers Erik de Roos and Carmel Alfano. https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1555076387749-I0OXJ9RTQGBCCS45HCHY/squinty-stratts.jpg Intro - Transitions Lenses - test image Yes that’s me! Sometimes to get the idea across, you simply have to demonstrate it. We knew that one of the benefits to Transitions lenses was less “squinting” outdoors. But what did this mean to an image conscious audience? https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1557922004717-LZP32TEOW8DU7OS091WX/image-asset.png Intro - mac-bromance_60_1 Part of a great campaign for the Motor Accident Commission (MAC) to encourage country drivers to watch out for each other and point out when they were behaving recklessly on rural roads. A brave client who appreciated that humour can sometimes be more effective to drive behaviour change, and start some serious conversations between men - so they can 'Keep the Bromance alive'. Superb direction from Luke Shanahan! https://www.straatts.com/experience daily 0.75 2019-09-04 https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554978369569-9BR2UD0EERXRW1S48SXD/In-the-field-2.jpg Freelance Creative - My work has taken me all over the country in pursuit of great stories that need to be told. In the field with Photographer Paul Torcello [Elders Rural] https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1554977590910-0AM2LA1V9BR27EVIZLQY/raa_ad_1.jpg Freelance Creative Telling yet another story [RAA Road Champions content video] https://images.squarespace-cdn.com/content/v1/5ca5e369e8ba4492597926f1/1566107052724-HZFFUZLFSRGSWATJ8V9Y/Straatts_Cartoon_ext.jpg Freelance Creative